Pesticide Watch
On the Ground with Pesticide Watch
by Deborah Rich
People call Pesticide Watch because they’re upset. “They’re distraught, scared, mad,” says
Elizabeth Martin-Craig,
Pesticide Watch helps callers channel their fear and
frustration into positive change. “We go
into their homes and neighborhoods, get a handle on the scope of the problem,
then work with them to break the problem down into components that can be
addressed,” says Martin-Craig.
Particularly important is helping clients analyze the power structure influencing their situation, and strategize how to align the interests of those in power with their own. In many cases, the pesticides affecting callers are being used legally, so eliminating their use requires buy-in from individuals who can affect the situation. “If the person with decision-making authority has an asthmatic child,” says Martin-Craig, “that’s a house-card we might play. Or maybe the authority figure responds well to a show of people power, and we’ll help the client develop a signature or call campaign. Maybe correcting the problem offers the person in power the chance to be a hero and garner positive press.”
Established in 1991, Pesticide Watch is a statewide
non-profit. While Pesticide Watch
collaborates with Pesticide Action Network North America (PANNA), Californians
for Pesticide Reform and other organizations on statewide campaigns like the
effort to stop the authorization of methyl iodide use, Pesticide Watch’s
particular niche is on the ground: working in people’s homes, helping them
figure out what steps are necessary to correct a pesticide problem, and
empowering individuals to take those steps.
Martin-Craig recently responded to a call from a group of
low income tenants in
Pesticide Watch’s goals for the next two to three years
include expanding their reach through additional staff, funding, coalition
work, and upgrading their online presence. “We’re constantly working to get the word out that we’re here and can
help,” says Martin-Craig.
Pesticide Watch is 60% membership funded, with the balance
of its funds coming from grants. Pesticide Watch does not accept any corporate or government grants. And though it encourages everyone it works
with to become members, Pesticide Watch does not turn anyone away based upon
ability to pay. “We think that all who
call us deserve help,” says Martin-Craig.
For more information, or if you have a pesticide concern, contact Pesticide Watch at:
369 Broadway,
415-622-0036
Deborah Rich, freelance journalist
and olive grower in Monterey County, California. deborahrich@comcast.net












